Obie Labs Book a call
no discovery call required

Here's what it costs.

Most agencies make you sit through a call to hear a number. We would rather put it on a page. Month-to-month, no setup fee, no markup on ad spend.

Rather just ask? Call (205) 358-4768.

Foundation

$1,000/mo

One location that needs to start showing up.

  • Google Business Profile set up, fixed and kept current
  • Four articles a month from the content engine
  • Core on-page SEO — titles, structure, internal links
  • A dedicated page for each service you actually sell
  • Monthly report in plain English
Start with a free game plan
Most businesses land here

Growth

$2,000/mo

You want to win the map pack and the searches under it.

  • Everything in Foundation
  • Eight to twelve articles a month
  • Full technical SEO — speed, schema, crawl issues
  • Location and service page build-out across your area
  • Review generation and response
  • Rank tracking on the terms that actually convert
Start with a free game plan

Full stack

$3,500/mo + ad spend

You want the phone ringing now and organic compounding underneath it.

  • Everything in Growth
  • Google Ads and paid social managed for you
  • Landing pages built and tested for the ads
  • Call tracking so you know which channel paid off
  • Ad spend billed directly to you, never marked up
Start with a free game plan

Every plan includes a free website when you start on a 6-month term — no upfront design fees. How that works.

Just want the thinking?

A one-off strategy engagement starts at $3,000. We look properly at where you stand, tell you what we would do and in what order, and hand it to you. No retainer attached, no obligation to hire us for the doing — and if you do start a monthly plan within 60 days, the fee comes off your first month.

Before that, though, take the free game plan. It is genuinely free, and it is often enough. More on how consulting works →

Priced separately

Custom app development and the AI receptionist are scoped per project — the range is too wide to put a useful number on a page. Tell us what you have in mind and we will quote it before you commit to anything.

Questions people ask about the money

Is there a contract?

Monthly plans are month-to-month. The one exception is the free website, which comes with a 6-month plan — building a site for free only makes sense with enough runway for the marketing to compound.

What is the setup fee?

There is not one. The first month covers the setup work.

Do you mark up ad spend?

No. Ad budget is billed to your card by Google or Meta directly, and the management fee is the number on this page.

Can I start with the strategy engagement and decide later?

Yes, and plenty of people should. If you go on to a monthly plan within 60 days, the engagement fee comes off your first month.

What if I only want one thing — just the website, or just ads?

Tell us what you want and we will quote it. The plans are the common shapes, not the only ones.

Why publish prices at all?

Because hiding them wastes your time and ours. If the number does not work for you, you should find that out in thirty seconds, not on a discovery call.

Start with the free part.

A real look at where you stand in Birmingham and what we would do about it — before anyone talks about a plan.

Get your free game plan